joelrosenberg ([info]joelrosenberg) wrote,

Alinsky, Leo, Me, and You.

I'm being a little unfair to Leo.  He'll live. No, not that kind of Leo. I like some of LEOs, and dislike others.  This one I like -- he's a good guy, who I respect, but with whom I disagree about a lot.  (I don't know anybody who I don't disagree with, so that's not unusual for me.)  Leo Pusateri and I were having a discussion over on Twitter.  Whatever's good and interesting about Twitter -- and there is a lot -- it  forces you to compress what you say into less than 140 characters (which is good practice for me, granted.

It started here:  "Saul Alinsky wrote the book Barack Hussein Obama is living!"

I shot back (so to speak) with something to the effect that Alinsky's stuff is just tech, and Leo sneered at it. 

As is his right.  I just think that he's wrong.

There's lots of folks on the right who Just Don't Get Alinsky. Yup; Alinsky was a socialist agitator, and the founder of what's now called "Community Organizing" -- a leftish flavor of political activity that allows small groups to, upon occasion, exercise political power more commensurate with their numbers and aligned activity than with their income, education, and/or intelligence.  (I'm not saying that members of these groups need be poor, ill-educated and/or stupid -- because they don't have to be, and I've known all combinations of folks in those groups, including the rich, well-educated and whip smart.  One of the best community organizers I know [I'm sure he doesn't think of himself that way, but he is] is David "Darth" Lillehaug, who is all three.)

But it is a form of activity that acknowledges that the world is filled with asymetrical strengths and weaknesses, and allows folks who are willing to work together to take advantage of them.

It's not surprising that a lot of conservatives like Leo and moderates like myself don't have a lot of affection for Alinsky.  But affection isn't the issue -- tech is.  Let's step aside and take a look at his Rules for Radicals, which are available, in various forms, all over the place.

Here's what I think of as the canonical version:

Rule 1: Power is not only what you have, but what an opponent thinks you have. If your organization is small, hide your numbers in the dark and raise a din that will make everyone think you have many more people than you do.

Rule 2: Never go outside the experience of your people. The result is confusion, fear, and retreat.

Rule 3: Whenever possible, go outside the experience of an opponent. Here you want to cause confusion, fear, and retreat.

Rule 4: Make opponents live up to their own book of rules. “You can kill them with this, for they can no more obey their own rules than the Christian church can live up to Christianity.”

Rule 5: Ridicule is man’s most potent weapon. It’s hard to counterattack ridicule, and it infuriates the opposition, which then reacts to your advantage.

Rule 6: A good tactic is one your people enjoy. “If your people aren’t having a ball doing it, there is something very wrong with the tactic.”

Rule 7: A tactic that drags on for too long becomes a drag. Commitment may become ritualistic as people turn to other issues.

Rule 8: Keep the pressure on. Use different tactics and actions and use all events of the period for your purpose. “The major premise for tactics is the development of operations that will maintain a constant pressure upon the opposition. It is this that will cause the opposition to react to your advantage.”

Rule 9: The threat is more terrifying than the thing itself. When Alinsky leaked word that large numbers of poor people were going to tie up the washrooms of O’Hare Airport, Chicago city authorities quickly agreed to act on a longstanding commitment to a ghetto organization. They imagined the mayhem as thousands of passengers poured off airplanes to discover every washroom occupied. Then they imagined the international embarrassment and the damage to the city’s reputation.

Rule 10: The price of a successful attack is a constructive alternative. Avoid being trapped by an opponent or an interviewer who says, “Okay, what would you do?”

Rule 11: Pick the target, freeze it, personalize it, polarize it. Don’t try to attack abstract corporations or bureaucracies. Identify a responsible individual. Ignore attempts to shift or spread the blame.

This isn't political philsophy as much as it is political technology, and, like most (not quite all) technology it's inherently morality-neutral.  A hammer doesn't have morality; the person swinging it does, and while it really matters whether he's swinging it to drive in a nail to help build a home to shelter people from the weather or drive in the skull of some mugging victim, it's still a hammer.

Now, while I'm not a conservative, these tools are available to conservatives just as they are to moderate radicals like me.

My own notes and variation on Alinsky, while working as a radical moderate focusing on self-defense related issues in Minnesota. 


  1. Power isn't what you have; it's what you do; Alinsky always worried too much about numbers, and misrepresenting them. The world is results-driven, and important results almost never happen overnight – and when they do, that overnight is after years of work. One guy who will pick up a phone and make a single phone call is worth far more than a hundred who will endlessly discuss the viability of contemplating the possibility of marching on Whatever, and then do nothing. Never lie about numbers, or anything else -- being a fake is an invitation to being exposed as a fake.  (Note:  not lying doesn't mean answering any question you don't want to, for any reason, or none.  Some impertinent dweeb importunating you for information doesn't obligate you to do anything.)

  2. Always push the envelope of your own experience, and that of your own people, if any. You don't know what you can do until you try it, and It hasn't been done before can be an opportunity as well as a warning.  If you're not failing at enough new stuff, you're not trying enough new stuff. 

  3. Whenever possible, force an opponent to go where he's gone before and failed – not only will that cause confusing, fear, and retreat, but frustration and loss of fun. If your opponents are having fun, you're losing; if you're opponents are faking having fun, you're winning, bigtime, because they know how badly they're losing. Corollary: never fake having fun.  That's that whole honesty thing. 

  4. Alinsky has this right – but the converse of this is to avoid having anything in your own book of rules that you're not happy to live up to. Opponent: "But you're being inconsistent!" You: "Thank you for noticing; I love being inconsistent. It's number one in my book of rules that I don't have to be consistent, or justify inconsistencies to the likes of you.  No offense."  (Often say, "no offense," after you've just said something offensive!)

  5. If you can get your opponent to spend a lot of time and energy pretending to enjoy defending himself against ridicule, he's dead meat, and knows it.  If you have a sense of humor about yourself, you're pretty much immune to it. 

  6. Fun, fun, fun. If it's worth doing for the fun of it, do it. Any political gain is gravy – and you'll have a lot of political gain while you're having fun. Conversely, if it isn't fun, either decide that it's utterly necessary and see if you can get somebody else who finds it fun to do it, or drop it if you possibly can. There is no task that somebody doesn't find fun to do.

  7. Tactics are mobile and flowing; strategy is a foundation. Never be afraid to consider changing a tactic.  If you're mucking about with strategy too much, you've got the wrong one. 

  8. Keeping pressure on is a natural and inevitable result of having fun working on the opposition.Corallary:  when you've got a few spare minutes and nothing constructive to do, beating up on the opposition should adhere to Rule 6.  What do you mean, "Don't get caught"?  Of course you shouldn't caught doing it, because you should be banging a drum and announcing that you are doing it; nothing to "catch."

  9. Almost never threaten. The major purposes of a threat are to draw a reaction, or to demonstrate capability. If the opposition refuses to react, the first purpose is defeated; following through without threatening in the first place demonstrates capability far better than getting somebody to knuckle under to a threat.

  10. Always have a constructive alternative, and be prepared to share it for implementation or for demonstrative purposes, never for rhetorical ones. "Okay, what would you do?" is, rhetorically, a request for something to dismiss – don't do it. "It's not my problem – I'm not in charge" is a far more useful answer, rhetorically.

  11. Alinsky's Rule 11 is perfect; don't mess with it.


Now, Leo, over to you -- tell me why conservatives like you and radical moderates like me shouldn't do any or all of this?

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  • 5 comments

[info]timtad

June 26 2009, 22:28:48 UTC 2 years ago

This reads like Sun Tzu

[info]joelrosenberg

June 26 2009, 22:48:08 UTC 2 years ago

Well, it should -- Alinsky didn't spring, fully-formed, from the head of Trotsky, after all.

[info]ravenclaw_eric

June 26 2009, 23:31:29 UTC 2 years ago

I've said for years that the way for pro-self-defense people to deal with the mainstream media bias against us isn't just to sit around and cry. It's to buy up shares in those corporations---Gannett, Knight-Ridder, the big entertainment conglomerates---and, while keeping the shares (and dividends) themselves, assign the right to vote those shares to someone like, say, Larry Pratt of GOA. I don't know how many people are in the NRA---but if even half of them are there for self-defense issues, and each of them bought one lousy share apiece of Gannett and Knight-Ridder, and assigned the proxies to someone trustworthy---all of a sudden, Gannett and Knight-Ridder's editorial policies would do a fast one-eighty.

The "newsroom culture" is profoundly anti-self-defense, for a bunch of reasons, but those guys do know which side of the bread the butter is. If they saw cartoonists who drew nasty anti-self-defense cartoons booted out and replaced (easy enough; I could shoot every editorial cartoonist in the country this morning and replace them ten times over before the sun set. There's a lot of talented artists who'd love that work.) and columnists who wrote anti-self-defense screeds not getting their contracts renewed, or even fired, contracts or no (see above re. cartoonists. Pundits are a dime-a-dozen.) they'd start straightening up in a big hurry.

Anonymous

June 29 2009, 14:34:53 UTC 2 years ago

But what do you do when you don't have a good target for Rule 11?

-- Ken in St. Paul

[info]joelrosenberg

June 29 2009, 15:06:36 UTC 2 years ago

There's always a cornucopia of good targets. If you're working on, say, legislative issues around carry reform, there's going to be some sort of Wes "Skogie" Skoglund beclowning himself by (and I don't make this up, you know) ranting about armed window peekers that apparently he only can see. If you're trying to work to enlighten and motivate people on issues around police misbehavior and "isolated incidents", some Andy "Pinnacle" Shapero is always going to volunteer his services to don his tactical kneepads and explain that the badged Übermenschen really deserve their perks. And, in practice, the more you make fun of them, the more they jump up and down and justify the choice. (Which is the key -- it's the thinnness of the skin, and not the actual political importance of the target. Skogie was never the major player on the other side that he affected to be but he was pretentious and resolutely determined to jump up and down every time he was mocked.)

In theory, if there's nobody on the other side who really invites and deserves Rule 11 treatment, you could just make a list of folks in the opposition who you think is likely to be thin-skinned and just pick on at random, but I think that's unlikely.

Locally, I think that the squishy lefty bloggers made a serious mistake in collectively singling out Michael Brodkorb (Minnesota Democrats Exposed) as their prime target for Rule 11 treatment, although he looked like the natural candidate (he's relentlessly partisan and often over the top in his blogging). I think that about the only worse choice they could have made was Mitch -- a much, much smarter choice would have been Swiftee. (Full disclosure: I know and like Michael, Mitch and Swiftee, although I know him least well of all three.)
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